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Are You an Elementary School Principal?

Start Off the Next School Year with a Look for the Good® Campaign

Pre-Register for the 2022 - 2023 School Year

Run Our Look for the Good® Program in Your Elementary School!

Our Look for the Good® Campaign is a two-week, school-wide program that can now be expanded into a year-long initiative, depending on the preference of your school. We have organized the program into three steps, allowing schools to decide when their community is ready to advance to the next step. 

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Elementary Schools in 35 States Have Already Benefited From This Program. Here's Some of Their Feedback:

$850 Registration Fee Per School

Teachers Share Their Experience:


Brooker Creek School

Tarpon Springs, Florida

John H. Amesse School

Denver, Colorado

West Terrace School

Evansville, Indiana

Kids Share Their Experience:





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In August, We Will Send You A Kit With Everything You Need to Run the Program 

A modified virtual version will be available if the pandemic is still a concern.

Pre-Register Now
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We've Tested These Community-Building Activities for the Last 10 Years. Read About Our Rationale & History:

Our Program Changes Lives

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300,000+ Kids Have Already Written 2 Million Messages of Gratitude to Uplift Their Schools

While we were in the early development stages of this program, 2,600 students from 25 schools opted to take an anonymous survey on the last day of the program. These students were in 4th, 5th, or 6th grade and had chosen to take the survey entirely on their own through a Google form. From these self-reports, we learned that 71% of students thought that the program reduced bullying in the school, 76% thought that the program increased kindness in the school, and 92% agreed that they would recommend the program to other schools.

The Gratitude Portion of Our Program is Based on the Broaden & Build Theory

The Broaden and Build theory was first proposed by researcher Dr. Barbara Fredrickson as a way to address the lack of research on positive emotions. Rather than arguing that positive emotions should replace negative emotions (which is toxic), Dr. Fredrickson explains that both positive and negative emotions are necessary to build resilience. She states that positive emotions, like gratitude, can build internal resources to cope with stress, making people more resilient and flexible. In trauma therapy, internal resourcing is normally the first step in healing. This is why it's also the first step in our program. 


Our Coping Tools Are Inspired by the Work of Hilary Jacobs Hendel, LCSW

We did a lot of research to create these tools, but were most heavily influenced by the work of Hilary Jacobs Hendel, LCSW. She is the author of the award-winning book, It’s Not Always Depression. Hilary received her BA in biochemistry from Wesleyan University and an MSW from Fordham University. She is a certified psychoanalyst and AEDP psychotherapist and supervisor, and has published articles in The New York TimesTimeOprah, and other major media outlets. 

Learn More About Hilary & Her Work

Our Vision Comes From The Creative

Work of Author-Artist, Anne Kubitsky

Before Look for the Good Project was established as a 501C3 organization, Anne Kubitsky was running this effort as a public art project. From 2011 - 2014, Anne collected thousands of messages from the community and used these messages to create interactive art installations in public parks, hospitals, hotels, resorts, retreat centers, and colleges. She has received numerous awards for her innovative efforts to create social change - including the "Point of Light Award," a community service award originating out of The White House. This video was created by students from Rock Hill School in 2013. To date, Look for the Good Project has inspired over 2 million messages of gratitude.


For School Districts of 6 or more schools, we can offer a discount!

We accept purchase orders as well as paper checks. Please contact [email protected] for more info. Send POs to:

Look for the Good Project, 80 Blake Blvd., PO Box 3665, Pinehurst, NC 28374

Pre-Register Now