Look for the Good Project, Inc.
We are a small 501C3 nonprofit dedicated to helping children build the confidence, kindness, and life skills needed to thrive.Through short classroom programs and school-wide campaigns, we help K–6 students practice gratitude, kindness, and friendship.
The Look for the Good Project is headquartered at the Connecticut Association of Schools and is led by its founder, Anne Kubitsky, along with a dedicated Board of Directors.
CT ASSOCIATION OF SCHOOLSÂ ADDRESS
Look for the Good Project, 30 Realty Drive, Cheshire, CT 06410
NC MAILING ADDRESS
Look for the Good Project, PO Box 225, Apex, NC 27502
Why We Exist
Every time a child feels included... a teacher takes the time to listen... or a friend or classmate offers encouragement... something important is happening. Children aren't just having a good experience — they're learning how healthy relationships work. Over time, those small interactions shape the way they see themselves, other people, and the world around them. They start to think, "I matter!" and "I belong!"
That's why every program we create is designed to give children repeated opportunities to practice kindness, gratitude, and friendship — not as one-time lessons, but as everyday habits to practice. Because when children experience kindness consistently, they're much more likely to grow into caring adults, and pass that kindness and care on to others.
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The Science Behind Our Work
Children build the foundation for lifelong learning, healthy relationships, and emotional well-being through thousands of everyday interactions called "Serve and Return."
Like a game of tennis, a child "serves the ball" by asking a question, sharing an idea, expressing a feeling, or simply looking for connection.
When a caring adult notices and responds with warmth, curiosity, and encouragement, they're "returning the serve."
These seemingly ordinary moments help strengthen relationships while building the brain architecture that supports healthy development.
Building The Skills To Thrive
Harvard researchers have identified a set of "core life skills," also known as "executive functioning," which help children thrive in school, relationships, and life.No one is born with these skills, but they can grow over time through caring relationships and repeated "Serve and Return" interactions. When adults notice a child, listen with care, encourage their ideas, or help them work through a challenge, children aren't just feeling supported — they're developing core life skills.
Core Life Skills:
Planning
Focus
Self-Control
Awareness
Flexibility
When caring adults consistently return a child's serve with warmth, curiosity, and encouragement, children experience something psychologists call "emotional attunement" — the feeling of being seen, heard, understood, and cared for.
Children don't usually use words like emotional attunement, but instead, they describe it more simply. They say things like, "She makes me feel happy" or "He listens to me" or "They make me feel safe."Â
In our programs, we call emotional attunement "sunshine in your heart." It's the warmth that grows when someone responds with respect and care. Our programs help children experience that sunshine for themselves — and then learn how to share it with others.
Our Hope
We know we can't solve every challenge a child will face.
But we do believe that one caring adult... one welcoming classroom... one encouraging friend... and one child who discovers they can make a difference... can change the direction of a life.
We've seen it happen before.
And we believe it can happen again.
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Meet Our Founder & CEO
Anne Kubitsky is the Founder & CEO of Look for the Good Project, Inc. As the organization's only employee, she combines her background in science, education, and art to create the books, illustrations, videos, and classroom programs that power the organization. Anne has donated or freely licensed this creative work to the nonprofit, helping maximize its impact while keeping costs low. She is governed by a Board of Directors, who have each generously donated their expertise to the organization.